After launching its first-quarter clothing line, Opupa expanded into the adult products market. We gradually opened physical stores in Shanghai, moving beyond just online sales. To align with the new brand image and the expanded application scenarios, we introduced a new brand sub-line, running parallel to Pupa Imp, focusing on adult products and offering more personalized services, such as collaborations with brands like Tenga to launch new products.

As part of this expansion, we developed a new brand identity and designed the physical store spaces to reflect this image. The goal was to promote Opupa's brand identity and redefine the category within China's adult products market.